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Charity

The University of Newcastle

Project

SWAP-It

Region

Hunter New England region

Funding

$499,500

Funding Dates

January 2018 - December 2020

The issue

In Australia, obesity has overtaken tobacco as the leading cause of death and disability, representing a significant health and social burden that is costing our country $58 billion per year. Of greatest concern is the increasing obesity rates amongst children, with 27% of children now classified as obese or overweight. On the basis of existing trends in child obesity, the life expectancy of children today will fall by two years by the time they reach the age of 20.

Obesity can be mentally and physically tough on children, as it has the potential to lead to higher risks of premature death, chronic disease and mental health issues, such as, low self-perception, and increased depression and anxiety. 

135,000 lunchboxes are packed for primary school children every day in the Hunter New England region. Currently, these lunchboxes contain about 270,000 items of junk food. As the school lunchbox contains one third of a child's daily intake, there is a great opportunity to reduce the risk factors for chronic ill health by improving food consumed at school. 

University of Newcastle researchers at the Hunter New England Population Research Group (HNEPHRG) seek to improve the health of populations through the development, evaluation and implementation of innovative services and programs. One of their flagship initiatives, delivered in collaboration with the Hunter New England Local Health District, is the Good for Kids, Good for Life program designed to support early childhood education and care services, schools and parents to promote and improve healthy eating and physical activity habits of children with the ultimate aim of decreasing childhood overweight and obesity.

The project

We are pleased to be providing a three-year grant to the University of Newcastle through our prevention focused Multi-Year Partnership program to develop the SWAP-It program that will be delivered in collaboration with  leading school-home communication app, Skoolbag. 

Working with 150 Hunter New England schools, the SWAP-It program will promote the benefits of packing a healthy lunchbox to parents and carers of primary school aged children, encouraging them to SWAP in healthy foods and SWAP out unhealthy foods in the lunch box, every day. 

Through the Skoolbag app, parents and carers can access information, resources and support relevant to achieving a healthy lunchbox. The program will also utilise behaviour change techniques known to improve health behaviours such as prompts and reminders, goal setting, monitoring and reinforcement.

The impact

Implementing a widely accessible prevention program that prevents excessive weight gain from occurring in the first place is recommended as one of the most cost effective approaches to improving community health and wellbeing. 

SWAP-It provides an easily accessible forum to engage parents and carers in a conversation about the benefits of a healthy lunchbox for their children. 

This program will be progressively rolled out to 150 schools over the coming years and its impact will be rigorously evaluated via a randomised controlled trial. The study will also monitor the level of reach, uptake and engagement by schools and parents and will be continuously refined based on research findings. 

With this intervention capable of reaching 60,000 families and 75,000 children it has the potential to improving the nutritional content of up 15 million lunchboxes per year! Improving our habits towards the simple task of packing a lunchbox can have a far-reaching impact on children and families in Australia - improving nutrition, reducing excessive energy intake and unhealthy weight gain, limiting the risk of developing chronic disease in the future, as well as improving children's ability to learn and thrive. 

More Info: visit Good For Kids Good for Life